From ars technica:

Digimarc’s “Method for monitoring internet dissemination of image, video and/or audio files” is a monitoring service that scans the Internet, consuming content as it goes. The system downloads audio, video and images, and then scans them for watermarks. If it finds a watermark it recognizes, the system then contacts that mark’s registered owner and informs them of the discovery.

This is a great idea! The broadcasters would have to lay a digital watermark over their content (which in my experience would take some convincing) but this would allow Digimarc’s service to easily identify that broadcaster’s content. This would work well in identifying and paying the content providers for their stuff.

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